How Blogging Can Help Your Business Grow!

As a business owner it is critical that you understand the importance of marketing your business, that is if you want it to be a successful business.

Successful marketing can be a bit confusing and puzzle like at times, but it consists of pieces that build a bigger picture. One of those bigger pieces is a blog, or blog writing to be more exact. (Check out the awesome infographic below!)

If you want to drive traffic to your blog, it’s important that you provide interesting and useful information to your audience.

The best way to attract a potential customer is to share with them how what you have to offer can make their life easier or be useful to them.

There are many things that a marketer should know about blogging, take a look at this info below.

To make a good blog post it should:

• attract readers with its headline
• have an interesting and unique idea
• hook your audience from the start
• include different types of content
• create a buzz

Attract your readers with a good headline

Stats show that only 80% of people read the headline and the other 20% continue reading the rest of the article. Many copywriters would agree that it is important to have an eye-catching headline. If you want to get more readers and traffic to your blog, come up with an attention grabbing headline that’s ultra-specific. If you can’t come up with one, look at articles in online magazines papers and such to draw inspiration from.

Come up with an interesting and unique idea

As a marketer, you know your audience. This means that you know what their interests and needs are. Draw from this knowledge about your audiences needs and create content that will be interesting and useful for them.

Hook your audience from the start with your intro

Most writers face a problem when writing the first paragraph, being able to hook their audience. That’s why it is important to create a good intro, one that engages your audiences interest and provokes discussion. But do make sure that your content is readable and easily scannable, meaning that ensure your paragraphs are not too long (about two sentences). And that there is white space around the paragraphs. Also make sure that you highlight key points that you want to draw your readers attention to.

Add content that is appealing to the eye

This is something that writers sometimes overlook. We get caught up in the writing part but forget that people love to see images and pictures that stimulate their senses. Also it helps to explain something when words are not enough.

It doesn’t matter what type of visual content you use, photo, video, infographic, make sure that it is relevant to what your blog post is about.

Include a Call To Action at the end

Make that you sum up the ideas from your text and organize it in a good way so that your audience can decide which part they enjoyed most. Also include a call to action sentence at the end of your article that will create engagement from your reader. It could be something as simple as a question like, “Do you agree or disagree? Why?” or “Share your thoughts on this article.” These call to actions will help to attract more people and grow traffic to your blog.

Do you have other ideas about blogging that you think should’ve been included here? Let me know with a comment below, I would definitely like to hear them.

Check out this awesome infographic from omnipapers.com below that breaks down how to create an epic blog post in terms of cooking a delicious cake!

If you have found the information shared in this article to be of use and value, please leave your comments below and share with others that might find it useful also.

To Your Continued Success!

~Christian Rivera